Tour The Tate Modern’s new gallery wing with BMX pro Kris Kyle
The Tate Modern Museum were launching a new gallery wing and wanted an exciting, immersive 360 experience to help promote the launch. The agency brought Chris Kyle, the legendary BMX rider on board to perform stunts through the gallery and showcase the space in a fast-moving 360 immersive experience.
Shot over one day before the gallery launched, the challenge was choreographing the action so that the viewer didn’t lose Kris when watching in 360.
The video was huge success on The Tate’s social media channels with over 2,000,000 view in the two weeks before the gallery launch.