HP Envy. Global launch campaign
HP wanted a 360 video campaign to promote their new range of convertible laptops. Flare @ AMVBBDO briefed us and we wrote a campaign based around 360 lifestyle films of three digital nomads who ran their businesses on the go - a Travel blogger , a globetrotting Hotelier and an Agent for Graffiti Artists and DJs, demonstrating the qualities of the laptop in enabling their lifestyles and businesses.
We shot in Nicaragua, Indonesia, Hong Kong and Tuscany with a small crew, shooting three observational documentaries, delivering three versions of each film for an integrated global campaign across social media and retail spaces.